Average-Size Guys Are Fine, Thanks
SMH says: A report in the Australian journal Body Image has found that consumers respond positively to depictions of average-sized men in advertising. The survey asked over 600 students in their late teens to look at mock-up advertisements for products, some using muscle-bound men and others using thinner or chubbier male models. The results showed that the “buffed” models didn’t rate any higher than average guys. Neither sex responded more Read More …