This article looks at the growth in adult programming on cable television, particularly in the area of video on demand (VOD). They say that VOD has shaken up the previously stable world of adult cable TV and created more competition.
A few paragraphs:
Advertisement
Support independent, ethically made, award-winning porn. Bright Desire features all of my erotic films and writing. A membership to Bright Desire gets you access to every movie I've ever made and lets me keep making female friendly porn!
Click here to find out more.
-------------------------------------------------------
Newer players are hoping to capitalize on the fractured competitive landscape. Among them are two services aimed at women, Inpulse TV and 2 Hearts Entertainment, along with stalwarts in the men’s magazine business, Penthouse TV and Hustler TV.
Like Playboy, most programmers in the adult space aren’t counting on television alone to generate profits. Kimberly Wilson, founder and CEO of women-oriented Inpulse TV, says her company recently launched its seventh film in the DVD market. “Normally, with other distributors, the wholesalers only order the current release,” she says. “But we’re getting constant orders for all our movies every month.” She takes that as a sign that Inpulse is filling a void for women’s adult content.
Wilson’s competitor, Sandra Staggs, founder/CEO of 2 Hearts, is eyeing broadband Internet content and a mobile content play. “We’re in talks with international companies [about mobile], and looking into what’s allowable in the U.S.”
The article also has some interesting stats at the bottom. Apparently Inpulse has 5 million subscribers worldwide via on demand. PlaygirlTV is available in 17 million households while 2 Hearts TV “expects to have 3.5 million U.S. subscribers by the end of the first quarter 2007.”
Despite my best efforts on Google, I can’t find out anymore about these two cable companies. Both of their websites are 3 years out of date and there’s been no new press releases. The above paragraphs is more than I’ve heard for a very long time.
I spoke to Sandra when she was first setting up 2 Hearts. We talked a lot about women’s erotica but I didn’t hear from her after that. I’ve been wondering what happened since then.
Perhaps I need to email Sandra Staggs and Kimberly Wilson and ask them what’s happening with their companies.