A few weeks ago I wrote about the Nando’s pole dancing mother ad.
Perhaps unsurprisingly, it’s been the subjects of numerous complaints to the Australian Advertising Standards Bureau. I’m pleased to say that they’ve given the ad the thumbs up.
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The Sydney Morning Herald reports:
The board of the Advertising Standards Bureau agreed, ruling that pole dancing was ” … a popular form of exercise” and “was not incompatible with family values”. The ad “depicted a strong in-control woman who went about her work in a professional manner”, because it showed her travelling to work wearing a suit, the board concluded, while the ad had not broken any rules regarding permissible levels of nudity.
There you go. Pole dancing is not incompatible with family values. In Australia, at least.
Way to go, Australia!
I would so have loved to be at the pitch meeting when the ad exec/account manager explains to the client just what they have in mind…it is the strangest ad campaign. 🙂 For all that I am glad it passes muster at the ASB.