Mainstream marketing site Marketing Sherpa has an interesting article about how women’s online sex shop Libida got up and running. They really had to fight to get a foothold in the face of opposition from mainstream sources who didn’t want anything to do with them because they were “adult”.
The article is not aimed at consumers but I think it gives an idea of how determined that company was to forge a new space for women online and also explains why Libida doesn’t quite fit the standard mould for adult stores.
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I’ve been an affiliate of Libida since 2003 and I’ve featured sex toys from their inventory on a lot of my sites. Libida were exactly who I was looking for in those early days – a female-friendly sex toy store who didn’t have fake vaginas or DVDs of “Anal Destruction 23” on the front page. I wanted to offer my female surfers somewhere pleasant to buy good quality sex toys and I always liked their pro-sex attitude.
Libida were very hands-on at the start but I liked that. And now I understand why; they were trying to build an online business with no real precedent to follow. Now they hold their own. I don’t make heaps of money from Libida as an affiliate, but I’m happy to promote them because I like what they stand for.
So… if you haven’t been there before, please visit Libida and check out why I like them.
When I first started out looking for watchable porn Libida along with places like Blowfish, was a site I’d turn to often. Their reviews and I guess their review style seemed to speak to me as an adult, with no hint of the “she took an anal pounding like a trooper…” kind of nonsense I encountered at other sites. Good on them for making a go of it. 🙂