My Decade In Online Porn

It’s now ten years since I bought my first domain name.

This means I’ve been creating erotica online for a whole decade – 2000 to 2010. When I started out I never imagined I’d be doing it for this long, nor that it would take me as far as it has.

In the last ten years I’ve seen the online adult industry evolve from single images on slow dial-up to a million free streaming movies. It’s gone from an initial startup phase, through a goldrush and into a major bust. It’s has moved from “tease” to full-on hardcore and seriously nasty stuff at every turn. It’s also seen numerous attempts to legislate it out of existence.

It all started for me in 1999 when I decided to write an article about online women’s porn. Conducting research, I went into the local library and started looking up porn sites on their internet terminal. You could get away with it back then. I found a whole bunch of gay sites and not much else – except for Purve.com, the first porn for women site.

I ended up chatting to the Australian woman who ran Purve and, after the article appeared in November 1999, she encouraged me to get into the business of adult webmastering. I set about learning the whole deal – what jpegs and gifs were, how to become an affiliate, how to make rudimentary websites. I went and bought Microsoft Front Page, despite howls of derision from my friends who all hand-coded. I didn’t care. It did the job.

The main aim was advertising. Put up a site with a few free photos, preferably small, under 20kb each and advertise paysites. Hopefully your average surfer would like what they saw and sign up for the good stuff. Back then, you could only get good quality pics and movies (occasionally) if you joined a paysite.

One of my first sites was Grandma Scrotum’s Sex Tips, originally hosted for free by a now defunct company (free hosting was the way to go in those days – bandwidth was really expensive. Unfortunately it made life difficult when the host went under and you had to keep moving your site all the time)

I also had a go at promoting mainstream porn for men but I wasn’t that interested. For me, porn for women was the main game. It presented a whole new “niche” that was being completely ignored by the “big guns” (still is).

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I can still remember the day I got my first signup… and then my first cheque. The amount wasn’t huge but the thrill was substantial. I saw the potential to make some pocket money on the side while continuing to be a freelance journalist.

And then the signups kept rolling in, more each week. Suddenly it seemed I could make a living out of advertising porn. Which was cool. I tried selling books as well through Amazon but the commission of 5% could never match the 50-60% I could earn with smut. Especially since making sales was so easy.

I didn’t really tell many people what was going on. It was good for a laugh sometimes, seeing the surprised looks on their faces. Nobody expects me to be doing what I do, even today. They assume I’m some sort of serious, bookish type. Which I am, of course, with a mischievous, evil pornographer interior.

From 2000 to mid 2003 I continued to make sites advertising the five or six subscription sites that existed for straight women. (Playgirl wasn’t part of the equation; they were unable to use the Playgirl domain until 2006 thanks to a court ruling. Shady operators had used the domain for fraud. On top of that, the company seemed to dismiss the idea of the internet as a waste of time.)

I wasn’t alone in wanting to make porn for women. I was part of a small group of other female webmasters who wanted to market to females. Every day we’d chat about the subject on the Women’s Erotica Network message board, discussing what it was that women wanted to see and how best to appeal to chicks like us.

The rest of the adult webmastering sphere weren’t interested. We often had large online arguments where the guys happily pronounced: “women don’t buy porn, they’re not visual, selling to women is a waste of time.” Eventually we stopped arguing. Their loss.

The technology progressed, as did marketing techniques. In the beginning were webrings and picture posts. You could create a seriously ugly page and fill it with ads and make sales. Then came linklists, consisting of large collections of adult links, supported by advertising. Ms Naughty is one of those. The linklist rules about the structure of free sites became rather rigid, requiring a minimum number of photos and a restricted number of ads. Then we saw the emergence of Thumbnail Gallery Posts (TGPs), comprising of single pages of thumbnails rather than full sites.

More and more webmaster message boards sprang up. These became the primary place to network with others and advertise. The first online industry conventions occurred.

The main aim at that point was to get listed in Alta Vista. Number 1 on that search engine was a licence to print money. You’d also submit to Yahoo, Ask Jeeves and about 100 others. The results varied wildly from search engine to search engine. You’d also hope to get listed in the DMOZ Open Directory Project. I think it might have been 2002 when we started to prefer this “Google” thing that seemed to always give better results. I liked it straight away because my sites did better in Google than Alta Vista or Yahoo.

Then, in 2003, our little group of porn for women marketers began to go our own way. I had a disagreement with the owner of Purve, as did fellow webmistress Jane. In the aftermath we decided to set up our own adult site for women, modelling it on Australian Women’s Forum. In June 2003, For The Girls was launched.

Almost immediately we hit a snag: our credit card processor collapsed in the first month and made off with our initial profit. Thankfully we were better off than some who lost thousands. In 2003 American Express had decided to pull out of CC processing and Visa had introduced strict rules and a “danger fee” for adult sites. Not long after that Paypal announced it would not process for adult either and subsequently froze the accounts of many people, confiscating their “sinful” cash. We saved FTG by getting an account with CCBill and carrying on. Thankfully, CCBill is one of the few surviving third-party processors; at least 3 others went under in that year.

2004 saw blogs become popular in the mainstream. I launched the Ms Naughty blog that year in a very simple format; WordPress wasn’t really an option at that time. I upgraded it to WP in 2006.

In 2004 the Bush administration, with the help of Attorney General John Ashcroft, introduced major changes to the 18 U.S.C. § 2257A law which ostensibly exists to prevent minors from appearing in porn (models must prove they are over 18). The new ruling changed the definition of “secondary producer” of adult content, making adult webmasters liable for any adult image that appeared on their site, even if they had nothing to do with originally creating that image.

The law imposed incredbily onerous compliance rules and allowed the government to essentially raid your house without notice or a warrant to “check your records.” I saw plenty of successful smaller webmasters driven out of the business by this new law, fearful of its implications. In 2005 it all went to court… and stayed there, it seems. A 2007 ruling said it was unconstitutional while another upheld it.

The 2257 thing was yet another attempt to restrict the spread of online porn. The 1998 Child Online Protection Act tried it and was struck down. The Communications Decency Act also had a go at it. There’s also been numerous prosecutions for obscenity, the most notable being John Stagliano in 2008. Nothing ever seems to stick.

Meanwhile, I just kept writing erotic fiction and searching out female-friendly pics and movies for For The Girls and my other sites. We held an annual fiction competition from 2005 to 2008 with much success.

Video On Demand sites had begun to be popular by about 2005, although AEBN had been offering their service since 2000. They began to challenge the old subscription-based paysite model in the second half of the decade.

In 2006 I remember going on to one of the adult webmaster boards and asking my peers: “What do you think of this Youtube thing? Should I embed this code on my page or will it break my site?” At the time I didn’t see that Youtube would become the future of porn. I don’t think many of us did. Yet it felt like only days before flash video was everywhere and porn tube sites sprung up like mushrooms, many offering full-length movies for free. Of course, it hasn’t ended well.

2007 and 2008 saw the Russians and the cheaters move into traditional webmastering in a big way, much to the frustration of the rest of us. A huge influx of new webmasters began catering to a dwindling number of surfers. Free porn was everywhere. The gold rush was over.

In the last two years I’ve seen an awful lot of old-timers sell up and leave the business, frustrated at constantly having to fight cheaters, liars, content thieves and scammers, seeing major companies beginning to rely on dodgy billing practices to keep themselves in profit. In the meantime the audience has come to expect that porn should always be free.

At the same time, I’ve seen the rise and rise of alternative, sex positive and feminist porn. In 2006 Good For Her started the Feminist Porn Awards and they’re due to have their fourth event in April. Early dyke porn pioneers CyberDyke have been joined by Shine Louise Houston and her Crash Pad films and site. Courtney Trouble’s No Fauxxx continues to cut across genre boundaries by offering all kinds of different erotica, gay, lesbian, straight and genderqueer. The original alt porn site Suicide Girls has had its share of trouble but other alt sites have stepped in to fill the gap. Meanwhile, the lovely Tasty Trixie has built her own adult empire, being in this business longer than me.

I’ve seen at least six porn for women paysites go out of business… which is always a pain in the arse because I have to take down ads. In 2010 there aren’t many subscription sites actively targeting straight women as their main audience; I’m proud to say that For The Girls is still going strong after nearly 7 years in the game.

Way back at the start of 2000 , when the new Milennium and the Sydney Olympics made everyone feel shiny and peaceful, I had no idea that I’d be sitting here in 2010, getting wrinkly and hunched and thick around the middle, still making a living from online porn. The internet has been very good to me; it’s provided an opportunity to become my own boss and to create a virtual magazine that publishes the quality work of many excellent writers. It has let me carve out a space where I can promote a healthy and positive version of erotica and given me a small voice for women amid a rising tide of sometimes horrible male-oriented porn.

And it’s let me do all this while wearing pyjama bottoms and daggy old t-shirts.

Will I still be doing this ten years from now? I don’t know. I can’t even think ten weeks ahead at this stage. But I don’t feel the urge to give up any time soon. I’ve still got about 20 domains waiting for me to develop them. And a feature film to make. And an internet filter to fight.

And who knows what kind of technology we’ll have in 2020? Perhaps all those promises of “virtual reality sex” will actually come true. Either that or the internet will have become so controlled and censored by world governments that online porn has become a distant memory.

I do know that we’re going to have to start re-negotiating the concept of paying for porn. The expectation that everything will be free is creating problems. As I wrote in this post, the audience can’t expect producers to keep making porn if it results in a loss. Especially if those producers are trying to break the mould and offer something positive and different. It will all grind to a halt eventually, and I don’t want to see that. I want to see change; it’s what I wanted from the moment I started in 2000. We need better, more positive porn and the way to make it happen is for the audience to get behind those people who are trying to create change.

It’s gonna be an interesting decade, I suspect.