Philips Boldly Creates “Personal Massagers”

The new Philips massager
Electronics company Philips has decided to brave the prudes and boldly bring out a massager that’s explicitly for sexual use. That’s right. Philips has started to make sex toys. Gasp, shock, look at the share price go up.

Their new range of personal massagers are designed for use by couples which is an interesting take on things.

“We know that couples in happy relationships tend to have satisfying sex lives together,” says their site. “Our Sensual massagers allow you both to experiment in exciting new ways enhancing your intimate pleasure as you explore your sensuality together.”

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The vibes look fairly similar to the designs of Natural Contours or Lelo and they have that “I’m a proper electrical device” look to them, It makes a nice change from the usual lightweight, dinky plastic or pthalate-heavy jelly toys we see regularly in sex shops.

Gizmag has an interesting article on the new products here.

Hence we wholeheartedly applaud Philips for being the first corporate prepared to risk political incorrectness in addressing the marketplace honestly… In making its range of Sensual Intimate Massagers freely available in department stores, without the sex shop stigma, our expectation is that the range will be hugely successful – after all, who wouldn’t want to try them? – and pave the way for other corporates to pursue this far-from-niche marketplace.

I personally welcome this new move toward openness in the massager market. The fact is that mains-powered vibrators are the ultimate weapon when it comes to creating a female orgasm. You can’t beat an electric vibrator for sheer speed and pleasure.

Unfortunately most companies in the last ten years have opted for monster-heavy poundy things which are completely useless for sex. Only the Hitachi Magic Wand (not available in Australia) has been happy to be associated with clitorial stimulation, releasing a range of heads specifically designed for sexual use. Everyone else has been pretending that massages are actually used to, I don’t know, massage or something.

I was particularly upset when Breville stopped making the Soothing Heat Massager, an old-fashioned looking device that, with the help of the “special” bulb head, is one helluva electric sex toy. And I’m not the only one who misses them:
Breville massager from the 70s
This “unused” Breville massager from the 70s went for over $60 on eBay – and this happens regularly. There’s a huge market for these second-hand electric vibrators and people are scrambling to get hold of them. If I had some way of sourcing or making them I’d be selling them on this site right now.

The Philips vibes are currently only available in Europe but I hope to see them spread elsewhere, including here. They’re not cheap but I’d be willing to buy one, even just to encourage them for taking such a bold step.