{"id":64,"date":"2006-04-23T12:57:05","date_gmt":"2006-04-23T02:57:05","guid":{"rendered":"http:\/\/www.msnaughty.com\/blog\/2006\/04\/23\/mmmm-cowherds\/"},"modified":"2006-04-23T12:57:05","modified_gmt":"2006-04-23T02:57:05","slug":"mmmm-cowherds","status":"publish","type":"post","link":"https:\/\/msnaughty.com\/blog\/2006\/04\/23\/mmmm-cowherds\/","title":{"rendered":"Mmmm, Cowherds"},"content":{"rendered":"

\"SwissThanks to Scanner <\/a>for altering me to the World Cup 2006: Alternative Ladies’ Programme<\/a> on Switzerland’s tourism site.<\/p>\n

“Well ladies, how about spending the summer of 2006 in a place where men are not so much interested in football as in making a fuss of you – in the Swiss Alps, for example?”<\/em><\/p>\n

The TV commercial is just bursting with innuendo, and what with the slogan “Get Natural” it’s all a bit pants-loosening, really. That guy milking a cow is rather cute and he certainly knows how to handle a set of mammaries.<\/p>\n

The events list invites all kinds of sniggering, winking hints at sex butwhen you look closer it’s all a bit straight-down-the-line. There’s the Narcissus festival, which suggests a celebration of self-obsessed, good-looking men until you realise it’s about flowers. Unfortunately the International Jumping Contest is less about jumping bones and more concerned with jumping horses and Some Like It Hot<\/em> is just a musical. Nonetheless, the tango festival sounds promising as does the “feel good” holiday package.<\/p>\n

All that aside, this Swiss advertising campaign is interesting because it is directly appealing to women in a sexual way. This very rarely happens. Normally men aren’t used as objects of desire in advertising; if an advertiser wants to associate the product with sex, he usually uses sexual images of women.<\/p>\n

So I like this ad. It’s another small step on the way to people realising that women are sexual, that they are visually stimulated, that they like to look.<\/p>\n

I’m sure it has the football husbands up in arms.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to Scanner for altering me to the World Cup 2006: Alternative Ladies’ Programme on Switzerland’s tourism site. “Well ladies, how about spending the summer of 2006 in a place where men are not so much interested in football as in making a fuss of you – in the Swiss Alps, for example?” The TV commercial is just bursting with innuendo, and what with the slogan “Get Natural” it’s all Read More …<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,23],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","hentry","category-popular-culture","category-sex-and-women"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":0,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"wp:attachment":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}