{"id":622,"date":"2008-02-04T17:33:09","date_gmt":"2008-02-04T07:33:09","guid":{"rendered":"http:\/\/www.msnaughty.com\/blog\/2008\/02\/04\/avn-roundtable-on-marketing-to-women\/"},"modified":"2008-02-04T17:33:09","modified_gmt":"2008-02-04T07:33:09","slug":"avn-roundtable-on-marketing-to-women","status":"publish","type":"post","link":"https:\/\/msnaughty.com\/blog\/2008\/02\/04\/avn-roundtable-on-marketing-to-women\/","title":{"rendered":"AVN Roundtable On Marketing To Women"},"content":{"rendered":"<p>I missed this when it happened &#8211; perhaps because AVN isn&#8217;t such a great site for discovering useful stuff like this. Still, better late than never.<\/p>\n<p>The AVN expo in January held a special seminar called &#8220;What Women Want&#8221;, aiming to discuss the needs of female consumers when it comes to porn and sex toys. Given the title of the forum and the fact that it was AVN I was not expecting much. Turns out that this roundtable was a bit more open-minded and productive than previous efforts by the big wigs of porn. At least, that&#8217;s how it sounds in <a href=\"http:\/\/www.avn.com\/index.cfm?objectID=65F387F8-BE81-1D84-27DB0ADC8D177DEF\" target=\"blank\">this article<\/a>.<\/p>\n<blockquote><p>Participants were Kimberly Wilson and Shirley Isaacson, partners in Lennox Films and Inpulse Digital TV; Joanne Mason, marketing v.p. of Australia-based Abbywinters.com; feature director Kelly Holland, now executive producer with Penthouse Media Group; Alicia Relles, Babeland video buyer; and veteran retailer Kim Airs of GrandOpenings.com.<\/p>\n<p>Holland answered the endlessly vexing question of what women want with one word: &#8220;Everything.&#8221;<\/p><\/blockquote>\n<p>They discussed popular videos and sex toys, and basically said that women were after good quality adult products. Imagine that?<\/p>\n<blockquote><p>Wilson lamented that though there &#8220;so many women in the adult industry, so few are involved in creating entertainment for women.&#8221;<\/p>\n<p>Holland asserted that &#8220;the women&#8217;s market is the only growth market,&#8221; maintaining that women will spend their dollars on adult merchandise if it is properly marketed. &#8220;They must be reached effectively.<\/p><\/blockquote>\n<p>I almost wish I&#8217;d been there. Actually, I guess the question was &#8211; why wasn&#8217;t I invited? While the other luminaries on the panel all have experience in marketing to women, the representative of online porn was Abby Winters, which is not a site FOR women. Yes, they are female-run and sex positive but their content is still ultimately aimed at men.<\/p>\n<p>Ah well, I guess you can&#8217;t win &#8217;em all.<\/p>\n<p>Thanks so much to <a href=\"http:\/\/www.lustfilms.com\/blogEn\/category\/erika-lust\/\" target=\"blank\">Erika Lust<\/a> for the link.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>I missed this when it happened &#8211; perhaps because AVN isn&#8217;t such a great site for discovering useful stuff like this. Still, better late than never. The AVN expo in January held a special seminar called &#8220;What Women Want&#8221;, aiming to discuss the needs of female consumers when it comes to porn and sex toys. Given the title of the forum and the fact that it was AVN I was <a class=\"more-link\" href=\"https:\/\/msnaughty.com\/blog\/2008\/02\/04\/avn-roundtable-on-marketing-to-women\/\">Read More &#8230;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[89,915,623,856],"class_list":["post-622","post","type-post","status-publish","format-standard","hentry","category-pornforwomen","tag-avn","tag-porn","tag-porn-industy","tag-women"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":0,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"wp:attachment":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}