{"id":155,"date":"2006-08-21T22:28:33","date_gmt":"2006-08-21T12:28:33","guid":{"rendered":"http:\/\/www.msnaughty.com\/blog\/2006\/08\/21\/how-libida-got-off-the-ground\/"},"modified":"2006-08-21T22:28:33","modified_gmt":"2006-08-21T12:28:33","slug":"how-libida-got-off-the-ground","status":"publish","type":"post","link":"https:\/\/msnaughty.com\/blog\/2006\/08\/21\/how-libida-got-off-the-ground\/","title":{"rendered":"How Libida Got Off The Ground"},"content":{"rendered":"

\"LibidaMainstream marketing site Marketing Sherpa<\/a> has an interesting article about how women’s online sex shop Libida <\/a>got up and running. They really had to fight to get a foothold in the face of opposition from mainstream sources who didn’t want anything to do with them because they were “adult”.<\/p>\n

The article is not aimed at consumers but I think it gives an idea of how determined that company was to forge a new space for women online and also explains why Libida doesn’t quite fit the standard mould for adult stores.<\/p>\n

I’ve been an affiliate of Libida since 2003 and I’ve featured sex toys from their inventory on a lot of my sites. Libida were exactly who I was looking for in those early days – a female-friendly sex toy store who didn’t have fake vaginas or DVDs of “Anal Destruction 23” on the front page. I wanted to offer my female surfers somewhere pleasant to buy good quality sex toys and I always liked their pro-sex attitude.<\/p>\n

Libida were very hands-on at the start but I liked that. And now I understand why; they were trying to build an online business with no real precedent to follow. Now they hold their own. I don’t make heaps of money from Libida as an affiliate, but I’m happy to promote them because I like what they stand for.<\/p>\n

So… if you haven’t been there before, please visit Libida <\/a>and check out why I like them.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mainstream marketing site Marketing Sherpa has an interesting article about how women’s online sex shop Libida got up and running. They really had to fight to get a foothold in the face of opposition from mainstream sources who didn’t want anything to do with them because they were “adult”. The article is not aimed at consumers but I think it gives an idea of how determined that company was to Read More …<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-sex-and-women"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":0,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"wp:attachment":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}