{"id":1486,"date":"2009-09-28T20:24:38","date_gmt":"2009-09-28T10:24:38","guid":{"rendered":"http:\/\/www.msnaughty.com\/blog\/?p=1486"},"modified":"2009-09-28T20:24:38","modified_gmt":"2009-09-28T10:24:38","slug":"30-seconds-of-the-female-gaze","status":"publish","type":"post","link":"https:\/\/msnaughty.com\/blog\/2009\/09\/28\/30-seconds-of-the-female-gaze\/","title":{"rendered":"30 Seconds Of The Female Gaze"},"content":{"rendered":"<p><code><object width=\"320\" height=\"265\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/MpizkWEmg1g&#038;hl=en&#038;fs=1&#038;color1=0x402061&#038;color2=0x9461ca\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/MpizkWEmg1g&#038;hl=en&#038;fs=1&#038;color1=0x402061&#038;color2=0x9461ca\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"320\" height=\"265\"><\/embed><\/object><\/code><\/p>\n<p>This is an ad for Diet Coke from the 90s. Now, I abhor Diet Coke but this ad almost makes me forgive it for all its sins. That&#8217;s because this ad is a showcase for the female gaze &#8211; the idea of shooting from a woman&#8217;s point of view. Yes, it&#8217;s only advertising, but think about how often ads assume the viewer is male and trot out the standard bikini girls.<\/p>\n<p>And the guy is kind of hot.<\/p>\n<p>I&#8217;ve created a new site called <a href=\"http:\/\/www.femalegaze.com\/\">The Female Gaze<\/a> where I&#8217;m hoping to look at ads, photos and films that give priority to a female perspective. It&#8217;s still in its early stages but it will grow, I&#8217;m sure.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This is an ad for Diet Coke from the 90s. Now, I abhor Diet Coke but this ad almost makes me forgive it for all its sins. That&#8217;s because this ad is a showcase for the female gaze &#8211; the idea of shooting from a woman&#8217;s point of view. Yes, it&#8217;s only advertising, but think about how often ads assume the viewer is male and trot out the standard bikini <a class=\"more-link\" href=\"https:\/\/msnaughty.com\/blog\/2009\/09\/28\/30-seconds-of-the-female-gaze\/\">Read More &#8230;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13,28],"tags":[48,49,246,311],"class_list":["post-1486","post","type-post","status-publish","format-standard","hentry","category-feminism","category-popular-culture","category-videos","tag-advertisement","tag-advertising","tag-diet-coke","tag-female-gaze"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"An ad for Diet Coke that showcases the female gaze - 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