{"id":1486,"date":"2009-09-28T20:24:38","date_gmt":"2009-09-28T10:24:38","guid":{"rendered":"http:\/\/www.msnaughty.com\/blog\/?p=1486"},"modified":"2009-09-28T20:24:38","modified_gmt":"2009-09-28T10:24:38","slug":"30-seconds-of-the-female-gaze","status":"publish","type":"post","link":"https:\/\/msnaughty.com\/blog\/2009\/09\/28\/30-seconds-of-the-female-gaze\/","title":{"rendered":"30 Seconds Of The Female Gaze"},"content":{"rendered":"<p><code><object width=\"320\" height=\"265\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/MpizkWEmg1g&#038;hl=en&#038;fs=1&#038;color1=0x402061&#038;color2=0x9461ca\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/MpizkWEmg1g&#038;hl=en&#038;fs=1&#038;color1=0x402061&#038;color2=0x9461ca\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"320\" height=\"265\"><\/embed><\/object><\/code><\/p>\n<p>This is an ad for Diet Coke from the 90s. Now, I abhor Diet Coke but this ad almost makes me forgive it for all its sins. That&#8217;s because this ad is a showcase for the female gaze &#8211; the idea of shooting from a woman&#8217;s point of view. Yes, it&#8217;s only advertising, but think about how often ads assume the viewer is male and trot out the standard bikini girls.<\/p>\n<p>And the guy is kind of hot.<\/p>\n<p>I&#8217;ve created a new site called <a href=\"http:\/\/www.femalegaze.com\/\">The Female Gaze<\/a> where I&#8217;m hoping to look at ads, photos and films that give priority to a female perspective. It&#8217;s still in its early stages but it will grow, I&#8217;m sure.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This is an ad for Diet Coke from the 90s. Now, I abhor Diet Coke but this ad almost makes me forgive it for all its sins. That&#8217;s because this ad is a showcase for the female gaze &#8211; the idea of shooting from a woman&#8217;s point of view. Yes, it&#8217;s only advertising, but think about how often ads assume the viewer is male and trot out the standard bikini <a class=\"more-link\" href=\"https:\/\/msnaughty.com\/blog\/2009\/09\/28\/30-seconds-of-the-female-gaze\/\">Read More &#8230;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13,28],"tags":[48,49,246,311],"class_list":["post-1486","post","type-post","status-publish","format-standard","hentry","category-feminism","category-popular-culture","category-videos","tag-advertisement","tag-advertising","tag-diet-coke","tag-female-gaze"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/1486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/comments?post=1486"}],"version-history":[{"count":0,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/posts\/1486\/revisions"}],"wp:attachment":[{"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/media?parent=1486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/categories?post=1486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msnaughty.com\/blog\/wp-json\/wp\/v2\/tags?post=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}