Old Spice Guy Returns

I’m happily giving Old Spice some free advertising space on my blog because I just enjoy looking at Isiah Mustafa with his shirt off. Oh sure, there’s that interesting post-modernist aspect and the way it subtly critiques the idea of the perfect man while also celebrating it. One could consider that it’s one of the few times an ad is directly pitched at the sexual desires of straight women. But Read More …

Should I Overanalyse Old Spice Or Just Buy It?

Meet the latest successful viral marketing campaign. It’s from Old Spice who have created a collection of odd yet very amusing commercials for their products. This one made me giggle… and then I had to re-watch it to try and spot the joins between each special effect (I couldn’t). So one could analyse this commercial and critique what it has to say about being male, “lady smells” and the whole Read More …