30 Seconds Of The Female Gaze

This is an ad for Diet Coke from the 90s. Now, I abhor Diet Coke but this ad almost makes me forgive it for all its sins. That’s because this ad is a showcase for the female gaze – the idea of shooting from a woman’s point of view. Yes, it’s only advertising, but think about how often ads assume the viewer is male and trot out the standard bikini Read More …