SMH says: A report in the Australian journal Body Image has found that consumers respond positively to depictions of average-sized men in advertising. The survey asked over 600 students in their late teens to look at mock-up advertisements for products, some using muscle-bound men and others using thinner or chubbier male models. The results showed that the “buffed” models didn’t rate any higher than average guys.
Neither sex responded more positively to the musclebound bodies, and the males even found ads that showed just the item – with no accompanying model – more effective than those posed by classic hunks.
Some participants in the University of Queensland study ”may have attributed the models’ muscularity to vanity or homosexuality, characteristics which they may have found unpleasant or discomforting”, [study leader] Ms Diedrichs wrote.
It’s not surprising that male respondents preferred not to see a male model at all. This is not news; it’s why the guy’s heads are always cut off in porn films and why we never see naked men in mainstream film. To even look at another man carries hints of homosexuality for some people and therefore must not be tolerated.
Advertisement
Support independent, ethically made, award-winning porn. Bright Desire features all of my erotic films and writing. A membership to Bright Desire gets you access to every movie I've ever made and lets me keep making female friendly porn!
Click here to find out more.
-------------------------------------------------------
It think it’s an interesting and useful study that also reveals a lot about gay stereotypes and how we allow men a lot more leeway in their appearance than women.
On a personal level, I don’t mind a nice six pack or well-defined muscles, although if the guy looks like a boofhead, I’m not so interested. I think a man’s smile and his eyes are very important factors in whether he is attractive or not.