Adult Industry Eyes Female Customers

A couple of news stories have highlighted the way the bricks-and-mortar adult industry has started to see women as a cash cow.

The LA Times reports that plenty of women and couples attended the Erotic Expo. The Expo showcases sex toys, erotic products, and personal services, and businesses were very keen to sell to women. A quote:

In fact, many aspects of the show were vetted for their appeal to women, because women drive the market, said Darren Roberts, chief executive of Teddy Communications Inc., the events division of Adult Video News, the adult entertainment conglomerate that puts on the show here and in other cities. (The company’s signature event is the AVN Adult Entertainment Expo Las Vegas.)

-------------------------------------------------------
Advertisement

Support independent, ethically made, award-winning porn. Bright Desire features all of my erotic films and writing. A membership to Bright Desire gets you access to every movie I've ever made and lets me keep making female friendly porn!
Click here to find out more.
-------------------------------------------------------

“You have to do very little to get the male audience,” but apart from the $30 ticket, men don’t spend a lot of money, Roberts said. “Guys come and they want an autograph, they want to look, they walk out with a video. Women and couples are walking out with bags of stuff.”

Meanwhile, strip clubs are seeing women as potential customers as well, as highlighted by this article.

“Women tip better, they’re spending their boyfriend’s money,” she says, fishing cash from her purse for a drink at the bar. “You ignore the man and approach the woman – as a couple, she holds the power.”